Email marketing in three steps

1. Use an authorized and profiled database

The database to which you send your communication must be first of all, authorized: data must come from reliable sources and should be processed in compliance with current legislation on privacy.

Recipients segmentation can yield impressive results. In fact the success of an email marketing campaign mostly depends on the list of recipients that you decide to use. Contents are important, of course, but how they can be tracked if they do not reach the right recipients?

The acquisition of email addresses is the first, big, step. Whether it's you to collect them (at events, through your website or otherwise) or are provided to you by an accredited company like ours, always make sure to divide them based on basic features as the sector of activity or geographical area.

More information you'll get, most chances to segment the database and to create varied contents you'll have.

Bancomail provides you authorized and profiled lists according to your needs, contractually safeguarding you on all the aspects related to privacy legislation.

2. Send a correct and relevant message

Once you have identified the recipients, create a message that respects both communication techniques and privacy.

Each marketing action should be preceded by a very accurate planning phase. Particularly, you need to define your goals (divided into short, medium and long term objectives) considering your active marketing and sales strategies.

To be sure that your communication is legally correct, observe your target: do the recipients know you?

If they do, you can freely communicate with them because they have agreed to receive news from you: remember to give them always a reason not to unsubscribe from your newsletter.

If not, ask for their consent to the transmission of further messages, by presenting your company and your products. Remember to opt for a free and non-aggressive communication, in order to avoid spam.

3. You can improve only what you can measure

The tool you should use for sending the messages of an email marketing campaign is very important. Many crucial factors for the success of your campaign depends on it: customization of the message based on recipient, delivery speed, real-time collection of the information, accurate reporting for each submission, and the assurance of a secure mailing that prevents blacklists and other problems.

If you have thought to use Outlook or Gmail to send your campaign, you're still in time to change your mind. The unsophisticated common method of mailing through traditional clients from your own computer by using the copy and paste technique in the Bcc field (or even the Cc!), it's not recommended.

Email servers are currently set to block this kind of transmissions: the lowest risk is not being able to send the messages, the highest is compromising your IP by being blacklisted or classified as a spammer, being unable to send emails for a long time.

Besides, the traditional email client does not allow the tracking of the sent messages: how you can find out if the message has been sent or not? And where exactly? Or if the email has been opened and clicked?