-
Enter if you dare: everything at 50% off!
This Halloween, Bancomail databases are half price: 50% off everything. The perfect time to fill your pipeline with fresh contacts, with nothing scary about the budget.
Offer valid until 9 November 2026. See the promotion terms and conditions.Which tool you should use for sending Email Marketing campaigns?
Any, except for Outlook!The tool used to send your promotional email is one of the main drivers for the success of the entire campaign.
Is important for:
-
Message customization
-
Delivery speed
-
To monitor the progress
-
Real-time feedback to offer dynamic contents
You basically have three tools available:
1Traditional email client
(Outlook, LiveMail, Thunderbird, Eudora, Lotus notes, etc.)Being in most of the cases already installed on every PC, they allow to avoid (or at least reduce) the initial investment and they are user-friendly, even for newbies. At the same time they have loads of cons.
They do not allow automate mailing neither the creation of dynamic fields within the message, forcing the user to waste time in one-to-one mailing or to choose block mailing with BCC recipients. Most mail servers do not allow this kind of mailing any more, the risk being the delivery failure of the message or, even worse, that your IP may be blacklisted, by foreclosing for a long time the normal functionality of the email account.
Besides, monitoring the campaign and its results, depends on the possibility to obtain mailing statistics.
2Email marketing software
It's about desktop solutions that are installed on the PC and manage the sending of email campaigns through the SMTP transmission software (set by your email client) or an internal SMTP.
Even if this solution doesn't allow the generation of complete statistics, unlike the previous one, allows for: an advanced customization of the message scheduling of deferred mails, and the automatic management of the transmission.
3Web-based solutions
These applications run on a remote server , and are generally provided by companies which develop solutions for email marketing. They don't have to be installed and can be used through one's own browser (Chrome, Firefox, Safari, Internet Explorer, etc.), delegating the bandwidth to an external server.
This solution allows the generation of full statistical data about emailed campaigns (fundamental for assessing their success) and directories cleaning through the automatic deletion of non-existing, inactive or malfunctioning addresses (the so called bounce).
Despite the low-cost investment, ASP (Application Service Provider) solutions are the best tool for the development of effective and productive emailing campaigns.
If the goal is to make email marketing the core of your business promotions, then the choice should necessarily be the third solution, where the initial investment will be repaid in terms of effectiveness. If it is a small emailing campaign, without any great ambitions, or you just want to test the validity of email marketing in your field, you can opt for a desktop solution.
But if you want a piece of advice: keep "do-it-yourself" solutions as a last resort, because the risk is to stir things up, with an expenditure of energy and time, without going anywhere in the end.
Pro
Cons
Traditional email client
Reduced/zero costs
User friendly
One2one mailing
Risk of blacklisting due to "block" mailing
Non-automatable message customization
No chance of statistics and analysis affects the effectiveness of the channel
Vast expenditure of time and connectivity
Email marketing software
Reduced costs
Simple to use and simplified campaign management procedures
Transmission automatization (1 to N)
Possibility to plan deferred mailing and transmission cycles
Limited message customization through (dynamic fields, etc.)
Waste of PC resources and connectivity
Superficial statistics
Web-based solutions
Automated transmission management
Real-time management of campaign effectiveness with detailed statistical reports on opens, clicks, links, etc.
Automated and detailed management of addresses and return validity (over quota, host not found, etc.)
Possibility to plan deferred mailing and transmission rate
Unlimited possibility to set the automated customization of the message based on the recipient's information
Possibility to segment the lists by sending dynamic contents to the readers based on their features
Saving PC resources and connectivity
Higher costs than desktop solutions
Need for short learning/training on the use of the Program
Ready to get all the benefits? Create your database now!
Start now -