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The choice of target group is one of the most crucial elements of a successful marketing campaign. The best way to reach your target audience is by understanding their needs, preferences, and behavior. However, a narrow target selection perfectly matching the acknowledged profile of your typical customer could result in missed opportunities.
When it comes to marketing campaigns, broadening the target audience can be a great way to expand the customer base or reach new markets. Your typical customer's attributes are a good starting point for identifying target markets that are compatible with your niche.
You will be able to identify new segments of companies that share the same interests, needs, and purchasing behaviour as your typical customers, but are located outside the known narrow target audience. Facing highly competitive or growing markets, this target broadening strategy can prove particularly effective when seeking out new opportunities becomes increasingly important for staying competitive and meeting users' evolving needs.
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